chimsy

Chinmay Jayraj Raut (Chimsy)
Group Creative Director - Art 

📞 +91-9833425318
📧 artdirector2.0@gmail.com
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WHO I AM?
A creative mind obsessed with design that has purpose. For nearly two decades, I’ve built brands, shaped culture, and turned big, brave ideas into business impact. My work isn’t just about winning awards—it's about moving people, changing perspectives, and making brands mean something in culture.
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WORK EXPERIENCE:

Ogilvy, Mumbai
Group Creative Director – Art (2021 – Present)
- Led a creative revolution at Ogilvy Mumbai, shaping campaigns that won Grand Prix at Effies, Clio, One Show, and Cannes finalists.
- Spearheaded the Cadbury Dairy Milk Thank You campaign, redefining brand storytelling and winning Grand Prix at Effies.
Pushed the boundaries of audio storytelling with Memory Karaoke (Bronze at One Show Asia 2022).
Senior Creative Director – Art (2019 – 2021)
 Led category-defining campaigns for Bournvita, Cadbury Chocobakes, and Brooke Bond Red Label.
Creative Director – Art (2018 – 2019)
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TBWA\India, Mumbai (2014 – 2018)
Creative Director - Art
- #SnapCounsellors: Along with Rajsekar Patil, created one of the most impactful social campaigns in India, using Snapchat for real-time crisis counseling, earning Cannes, D&AD, Effies, and Spikes recognition. 
- Led work for Airbnb, Adidas, Accenture, Twitter, and IDFC Mutual Fund, bringing disruptive thinking to each.
 
Other Experience:
​BBDO India, Mumbai (2013 – 2014) – Group Head, Art
Ogilvy & Mather, Mumbai (2011 – 2013) – Creative Controller, Art
Leo Burnett, Mumbai (2007 – 2011) – Art Director
Think WhyNot, Mumbai (2004 – 2007) – Art Director
 
SELECTED AWARDS & IMPACT
🏆 Effies 2021 (Grand Prix) – Cadbury Dairy Milk Thank You
🏆 Clio Awards 2022 – Silver & Bronze
🏆 London International 2022 – Bronze
🏆 One Show Asia 2022 – Bronze (Memory Karaoke)
🏆 Facebook Thumbstopper 2019 Winner (Top 16 out of 3,566 entries)
🏆 Cannes Lions Finalist (Multiple Years) – #SnapCounsellors, Dreams on Swaddles
🏆 Asia Creative Ranking 2017 – #36 in India, #399 in Asia
🏆 D&AD, Spikes, Young Guns, One Show, Goafest – Multiple Recognitions
(Full award list available upon request.)
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BRANDS & CAMPAIGNS THAT DEFINE ME
Cadbury Dairy Milk Thank You – Turned gratitude into a cultural movement.
Memory Karaoke – Redefined experiential audio, making memory loss a mainstream conversation.
#SnapCounsellors – A crisis support system on Snapchat that changed digital outreach forever.
Dreams on Swaddles (IDFC Mutual Fund) – Helped parents visualize their child’s future through design.
Facebook Thumbstopper – Broke through digital clutter with a campaign that stood out from 3,566 entries.
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MY CREATIVE PHILOSOPHY
- If it doesn’t have a purpose, it’s not a design.
- Push boundaries. If it hasn’t been done before, it’s worth doing.
- Awards are great. Impact is better.
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SKILLS & EXPERTISE:
Creative Leadership & Art Direction
Brand Building & Storytelling
Experiential & Digital Innovation
Culture-Driven Campaigns
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LANGUAGES
Marathi | English | Hindi